La Belle Nièvre

La Belle Nièvre, a brand of recognition for the Nièvre!
Our new territory brand responds in a demanding way to the health and environmental issues of the moment, to the great appetite of responsible citizens for more proximity and security and also to the necessary economic relocation of added value.

La Belle Nièvre wants to highlight to the people of Nièvre the diversity and value of the products produced and/or processed here and
the diversity of the food and/or craft industries that the department is fortunate to have.

While the Department remains the owner of this territory brand, in partnership with the Chambers of Agriculture, Crafts and Trades and the Chamber of Commerce and Industry, the objective is to offer a collective strike force, so that everyone can identify and purchase, on the farm, in producers' shops, on markets and in retail outlets, all these symbols of the Nivernaise way of life.

Alain Lassus, President of the Departmental Council until 2021.